An ambitious project to leapfrog into a leadership position in men's fashion was initiated in 1998 and the Brand Mufti was launched. Mufti is a word derived from colonial India's armed forces word for casual dressing as opposed to wearing a uniform. Mufti aims to attract the customer whose tastes have moved beyond off-the-rack-mentality, and who is self-assured to makes a fashion statement reflecting his own distinct persona. Innovation is the brand's core strength. The Brand philosophy is that fashion is something so right for the time that it is never old, dies young and is reincarnated as another young manifestation. Major Multi Brand Outlets - Jade Blue, Bindals, Options, Jai hind, M&M, Favourite Shop, Histyle, Style One, Chunmun, Paul Garments, Shyam Garments, Standard's Max, Rex Fashion, Pothys, Textile India, Kay, Crossroad. Men's casual wear - Denims, Shirts, T-shirts, Sweatshirts and Jackets. Women's line has been recently introduced in select Exclusive Brand Outlets & Westside. Year of launch: 1998. Core Strength: Innovation: Forever cutting edge fashion. Availability: Pan India 174 Exclusive Brand Outlets, 800 Multi Brand Outlets & also at Westside, Shoppers Stop, Globus, Central & Gitanjali lifestyle.
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